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Linguaphone Group Announces Exclusive Direct English Partnership in Syria

London, UK — 26th of May 2026 — Linguaphone Group, a global leader in language education and communication training, is pleased to announce a new exclusive partnership for its internationally recognised Direct English programme in Syria.

Under this agreement, IMPLE Limited Partnership (Commandite Simple), trading as George and Naya Heswany and their partner / International For Trade, has been appointed as the exclusive Direct English partner for Syria.

This strategic collaboration represents a significant milestone for the Direct English brand, expanding its presence in the Middle East and reinforcing Linguaphone Group’s commitment to delivering high-quality English language solutions globally.

Expanding Access to Direct English in Syria

Direct English is Linguaphone Group’s award-winning English language learning system, known for its structured, practical approach to real-world communication. The programme supports learners at all levels and is widely used by individuals, educational institutions, and corporate clients in more than 30 countries.

Through this exclusive partnership, IMPLE Limited Partnership will lead the delivery and development of Direct English across Syria, providing learners and organisations with access to world-class English language training and supporting the growth of communication skills across the region.

Leadership Commentary

“We are delighted to appoint IMPLE Limited Partnership as our exclusive Direct English partner in Syria. Their strong local expertise, entrepreneurial approach, and commitment to education make them an ideal partner to drive the growth of Direct English in the country. We look forward to working together to expand access to high-quality English language learning and support individuals and businesses in achieving their communication goals.”
— Mike Smith, CEO, Linguaphone Group
“We are proud to partner with Linguaphone Group to introduce and expand Direct English across Syria. This exclusive partnership allows us to bring a globally respected English learning system to the local market, helping individuals and organisations build essential language skills for education, employment, and international engagement.”
— George Mounir Heswany, Representative of IMPLE Limited Partnership

Strengthening Global Growth

This new appointment reflects Linguaphone Group’s ongoing strategy to expand its Direct English international partner network and make effective, flexible language learning solutions more accessible worldwide, including in emerging and high-potential markets such as Syria.

About Linguaphone Group

Linguaphone Group is a leading global provider of language training and communication solutions, with over 120 years of experience. Through its diverse portfolio of brands, including Direct English, the Group supports millions of learners and organisations in achieving their language and communication goals.
For more information, visit: www.linguaphonegroup.com

About Direct English

Direct English is an internationally recognised English language learning system designed to build confidence and fluency through structured, practical communication. The programme is delivered through a global network of partners across multiple markets.
For more information, visit: www.directenglish.com

Media Contact

Junaid Hussain
Global Head of Marketing
Linguaphone Group
Email: junaid.hussain@linguaphonegroup.com
Phone: +44(0)7799723218

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Direct English language training program launches in Kazakhstan

The UK-based Linguaphone Group today announced the launch of their adult English language training business, Direct English, in Kazakhstan.

 Direct English Kazakhstan has launched their first Direct English training center in Nur-Sultan. Their partner there is already eyeing up further expansion too, with a second Direct English training center due to open in the city in the coming months, and a third in Almaty. The launch and development of Direct English Kazakhstan is being overseen by Mr Yerbol Bolat, an entrepreneur who is already running a successful study abroad business in the country.

Direct_english_nur_sultan

Commenting on the launch, Mr Yerbol Bolat, Direct English Master Licensee for Kazakhstan said: “In Kazakhstan, there is a genuine increase in demand for learning English. I am delighted to bring Direct English’s tailored program to the country, which I truly believe will achieve high results for individual students and corporate clients alike.  And our launches this year are just the start of our aspirations, in the years ahead we plan to bring Direct English to all major cities in Kazakhstan, with the ongoing support of the Linguaphone Group”.

Direct English – taking international markets by storm

Direct English is a global education brand from Linguaphone Group Ltd, a world-leading training company from the UK with over 115 years of experience in the international education market. The nine-level English language training system for adults has already delivered quality training to millions of students in many countries worldwide, across Asia, the Middle East and Europe. This includes a presence in markets including Saudi Arabia, Qatar, UAE, Kuwait, Japan, Vietnam, Thailand and Malaysia.

Using industry-leading content and a highly respected curriculum, Direct English helps students build their confidence, reach their goals, and master English proficiency in an increasingly competitive world. Now Direct English Kazakhstan will offer the nine-level English language training system and cater for both businesses and individuals of all English level abilities. The system will offer over 85 learning hours per level with flexible options available. Direct English also now includes a brand new online platform, Direct English Live! to support Direct English students worldwide with their studies.

Commenting on the launch, Ms Sarah McAllister, Global Head of Marketing for the Linguaphone Group said: “We are seeing unprecedented interest in Direct English in a diverse range of markets, reflecting the ongoing growth of the adult English language training market globally. Kazakhstan is the latest in a number of markets keen to join our Master Licensee team, which has recently seen Direct English launch in Thailand. We will also launch in Myanmar and Iraq shortly.  We are very excited about the launch of Direct English in Kazakhstan, and the ongoing expansion of Direct English this year”

Ends
1. First published on www.directenglish.com
2. For all enrolment, franchise and career enquiries about Direct English Kazakhstan please visit them at their center at Ula Dala 5/2, Office-17, Nur-Sultan.Or call them at +7 7172 73 4999, +7 705 755 4999, +7 775 755 4999 or +7 775 005 4999. or email info@linguahonegroup.com

3. For all other franchise queries regarding Direct English worldwide, please visit www.directenglish.com or email opportunities@directenglish.com

 

 

 

 

 

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New Direct English language training partnership announced for Kazakhstan

A new and exclusive Direct English Master Franchisee partner for Kazakhstan has been announced today by the UK-based Linguaphone Group. This exciting English language training partnership, will see Direct English open their first Direct English training center in Nur-Sultan next month. They will then look to develop a nationwide presence with the global brand.

Direct English to arrive in Kazakhstan

The flagship Direct English training center in Nur-Sultan will offer first-class English language training to companies and individuals alike, using a language training system which has already helped hundreds of thousands of students develop confidence and proficiency in the English language. Direct English Kazakhstan will be run by Mr Yerbol Bolat, an entrepreneur who is already running a successful study abroad business in the country, as well as in Mongolia. In the coming year, Direct English Kazakhstan plans to open two Direct English training centers in Nur-Sultan and one in Almaty.

Linguaphone Group are the owners of the Direct English brand, with over 110 years of experience in the language training market. They already have a strong presence in over 40 countries worldwide with their education programs, Direct English and Pingu’s English.

Now students in Kazakhstan will be able to enrol in the popular nine-level English language training system – which features over 85 learning hours per level, and a brand-new integrated online learning platform. Direct English is benchmarked against the Common European Framework, and enables Direct English students to take a range of English language tests in Asia, Europe and the Middle East.

Ends

1. First published on www.directenglish.com

2. For all enrolment, franchise and career enquiries about Direct English Kazakhstan please email yerbol@topstudentapp.org, or call +7 705 755 4999, +7 775 755 4999.

3. For all other franchise queries regarding Direct English worldwide, please visit www.directenglish.com or email opportunities@directenglish.com

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What our clients think

Many have moved over to Direct English from competitors and have told us that they like the face-to-face teaching you get with Direct English rather than just online practice. They enjoy coming to the centre and interacting with other students,.

Asep Awaludin, Operation Manager, Master Licensee Indonesia

It's a pleasure to express our gratitude in working with Direct English. Our employees expressed their satisfaction with the quality of training they received.    

Mr Mohammed Abdullah Abdulrahman, Head of Training & HR, Dubai Justice Department

When someone buys a franchise from Direct English, he purchases the years of experience and the proven methods of the franchisor - as well as the training provided that prepared us in various aspects of the business. Other advantages may.

Jordan Andonov, Master Licensee Bulgaria

The Securities & Commodities Authority had a strategic plan to develop staff skills and abilities, to help achieve their objectives. Direct English was nominated as a reputed English training and language skills development center. After a professional assessment, I started.

Saeed Alsaboosi, Securities & Commodities Authority

Direct English offers the kind of service and professionalism necessary to support companies such as ourselves in the strive to actualise our goals.    

Lilis Setiadi, Head of Sales, PT Schroder Investment Management Indonesia

I had a good experience at the Direct English institute. I came to the institute to study and take the IELTS course to start my masters degree. I read about the institute on the internet and took a placement test, then.

Heba Jamal, Saudi TV Presenter

As a Master Franchisee of Direct English for Japan, I highly recommend Direct English as English training providers. Their Head office shows professionalism and  provide all the support that we need from the beginning.  

Chika Okuyama, Master Licensee Direct English Japan, Area Manager

I am very impressed with Direct English's great co-operation and understanding as well as high professionalism in delivering the program.      

Andreas Sindudharma, Division Manager, PT Mitra Integrasi Informatika

Direct English is a great place to learn English in a professional and business-like environment. My confidence is up and it motivates me to improve my English.  

Budi Harto, MM, Division Manager, PT Wijaya Karya

We presented a new methodology to them which focused on conversation and the social aspect of learning English. Direct English is an adult course, so we are not focusing on just the academics, this was a big shift in perspective.

Mohamed Aslam, CEO Gulf States

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