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Direct English language training program arrives in Iraq

COVID-19 may mean most of our Direct English training centers are currently closed, but that’s not stopping one of the Linguaphone Group’s newest Direct English partners forging ahead with their plans to launch the brand’s international English language training program in Iraq.

Tatweer Academy has recently been appointed the Group’s exclusive Direct English partner across Iraq. With over twelve years’ experience in the market, Tatweer already has offices in Basra, Baghdad and Erbil delivering training programs in IT, administration and engineering. Partnering with Direct English has now given them the opportunity to add a world-class English language training program to their portfolio, whilst capitalising on the growing demand for a quality English language training program across Iraq.

Tatweer Academy plans to develop a network of branded Direct English training centers across Iraq in the years ahead, as well as offering in-company training. Their first milestone is the upcoming launch of two brand new training centers. One is a large, modern flagship Direct English training center located in central Basra, and the second is based in the city of Al Diwaniyah.

Renovation is underway but has been delayed by the COVID-19 lockdown. Though they hope to have their official launches as soon as they can, they have used the unprecedented situation to launch online tuition through the new Direct English Live learning platform. Direct English Live is fully integrated into the Direct English language system, and delivered by qualified tutors. The platform also offers comprehensive learning and practice resources, as well as ongoing progress tests.

Direct English is a nine level language system that focuses on developing confidence and proficiency in the English language. Designed for use by beginners through to experienced learners, Direct English is already a market-leader across the Middle East where hundreds of thousands of students have already achieved success with Direct English.

For more enrolment, career or franchise queries about Direct English Iraq please visit the Tatweer Academy website, or email For franchise opportunities worldwide please email 

#ukiniraq #educationisgreat #directenglishlive

Direct English language training program launches in Kazakhstan

The UK-based Linguaphone Group today announced the launch of their adult English language training business, Direct English, in Kazakhstan.

 Direct English Kazakhstan has launched their first Direct English training center in Nur-Sultan. Their partner there is already eyeing up further expansion too, with a second Direct English training center due to open in the city in the coming months, and a third in Almaty. The launch and development of Direct English Kazakhstan is being overseen by Mr Yerbol Bolat, an entrepreneur who is already running a successful study abroad business in the country.


Commenting on the launch, Mr Yerbol Bolat, Direct English Master Licensee for Kazakhstan said: “In Kazakhstan, there is a genuine increase in demand for learning English. I am delighted to bring Direct English’s tailored program to the country, which I truly believe will achieve high results for individual students and corporate clients alike.  And our launches this year are just the start of our aspirations, in the years ahead we plan to bring Direct English to all major cities in Kazakhstan, with the ongoing support of the Linguaphone Group”.

Direct English – taking international markets by storm

Direct English is a global education brand from Linguaphone Group Ltd, a world-leading training company from the UK with over 115 years of experience in the international education market. The nine-level English language training system for adults has already delivered quality training to millions of students in many countries worldwide, across Asia, the Middle East and Europe. This includes a presence in markets including Saudi Arabia, Qatar, UAE, Kuwait, Japan, Vietnam, Thailand and Malaysia.

Using industry-leading content and a highly respected curriculum, Direct English helps students build their confidence, reach their goals, and master English proficiency in an increasingly competitive world. Now Direct English Kazakhstan will offer the nine-level English language training system and cater for both businesses and individuals of all English level abilities. The system will offer over 85 learning hours per level with flexible options available. Direct English also now includes a brand new online platform, Direct English Live! to support Direct English students worldwide with their studies.

Commenting on the launch, Ms Sarah McAllister, Global Head of Marketing for the Linguaphone Group said: “We are seeing unprecedented interest in Direct English in a diverse range of markets, reflecting the ongoing growth of the adult English language training market globally. Kazakhstan is the latest in a number of markets keen to join our Master Licensee team, which has recently seen Direct English launch in Thailand. We will also launch in Myanmar and Iraq shortly.  We are very excited about the launch of Direct English in Kazakhstan, and the ongoing expansion of Direct English this year”

1. First published on
2. For all enrolment, franchise and career enquiries about Direct English Kazakhstan please visit them at their center at Ula Dala 5/2, Office-17, Nur-Sultan.Or call them at +7 7172 73 4999, +7 705 755 4999, +7 775 755 4999 or +7 775 005 4999. or email

3. For all other franchise queries regarding Direct English worldwide, please visit or email






English language training in Thailand to get a boost with the arrival of Direct English

Companies and individuals alike across Bangkok will now have the opportunity to develop complete proficiency in the English language, with the arrival of the highly respected global Direct English language training franchise in Thailand.

Direct English Thailand has just launched their first language training center for adults. They are based in a high-profile location within the Robinson Mall in Bangkok. Direct English Thailand is offering the complete nine-level English language training system for both businesses and individuals – offering over 85 learning hours per level. Direct English also now includes a brand new online platform, Direct English Live! to support Direct English students worldwide with their studies.

The flagship training center in Bangkok is a modern, airy center catering for all levels of English proficiency. It features modern multimedia rooms and stylish conversation classes. In addition, there is a large social area for Direct English students to relax in. And Direct English Thailand will also launch other Direct English training centers in Bangkok and across the country from later this year.

Direct English – a growing brand in the ASEAN region

Direct English is a global English language training franchise – already delivering quality training in many countries worldwide, including within Asia and the Middle East. This includes a presence already in Vietnam and Malaysia.

Their comprehensive classroom-based language training program already helps thousands of adults worldwide successfully learn English every year, through a network of exclusive Master Franchise partners.

Direct English is owned by the UK-based Linguaphone Group. The Group has over 110 years of experience in the language training market. Linguaphone Group granted the exclusive Master Franchise rights to develop the Group’s international English language training brand, Direct English, across Thailand, to a well-respected Thai education company earlier this year. The launch of Direct English in Thailand is part of the Group’s wider expansion plans for their brand across the South-East Asian region and further afield. as well as the planned market launches of Direct English in Myanmar and Kazakhstan early next year.

1. First published on
2. For all enrolment, franchise and career enquiries about Direct English Thailand please contact email :, call +662 0828899, +6665 2315599
Direct English Bangkok’s address is Robinson Lifestyle Samutprakarn, Education zone, 3rd floor, 789 M.2 Taibanmai, Mueang Samutprakarn, Samutprakarn, Thailand 10280
3. For all other franchise queries regarding Pingu’s English worldwide, please visit or email

New education franchise partnership announced for Direct English across Myanmar

During the Myanmar Trade and Investment conference taking place in London, Mr Derek Price, Chief Executive Officer with the Linguaphone Group, parent company of Direct English, confirmed GUSTO College as their new Direct English Master Licensee partner for Myanmar.  This exclusive partnership will see GUSTO College open their first Direct English training school in Yangon, before developing a nationwide education franchise presence across the country.

education franchise

Mr Douglas Barnes, Director, Department for International Trade – Burma, Mr Derek Price, Chief Executive Officer, Linguaphone Group, Mr Win Htein Win, Founder and Principal, GUSTO College, Ms Aye Thiri Maw, Executive Director, GUSTO College, Dr Myo Kywe, Chairman of National Education Policy Commission, Myanmar 


The signing ceremony between Direct English and GUSTO College was witnessed by Mr Douglas Barnes, Director of the Department of International Trade (DIT) in Burma, Mr Peter Crowhurst, Chief Executive Officer of the British Chamber of Commerce in Myanmar and Dr Myo Kywe, Chairman of National Education Policy Commission, Myanmar.

Linguaphone Group already has a strong presence worldwide with their education programs, including within the ASEAN markets of Cambodia, Thailand, Indonesia, Vietnam and Malaysia. They also already have a presence in Myanmar with their pre-school English language training and kindergarten brand, Pingu’s English.  Now adult students across Myanmar will be able to enrol in the popular nine-level Direct English language training system too – featuring over 85 learning hours per level, and a brand-new online learning platform.

education franchise

Commenting on the partnership, Mr Derek Price, Chief Executive Officer of the Linguaphone Group said:

“As one of the fastest growing markets in South-East Asia, appointing a strong Direct English partner in Myanmar is critical to the Group’s expansion plans for the ASEAN region. We are therefore absolutely delighted to welcome GUSTO College to the global Direct English Master Licensee team. As an established education business in the Myanmar market, we are confident that GUSTO will deliver our prestigious international Direct English brand across Myanmar passionately and effectively and look forward to supporting them wholeheartedly with this exciting new venture”.

 education franchise

Mr Win Htein Win, Founder and Managing Director of GUSTO College said: –


“As a leading education organisation in Myanmar, this partnership highlights GUSTO’s ongoing commitment to the capacity development of the Myanmar population. Due to recent economic development and influx of FDI into Myanmar, improving English language skills is absolutely essential. We are therefore very proud and delighted to collaborate with the Linguaphone Group with their extensive experience in delivering English language training programs worldwide. “

Commenting on this exciting new partnership, Mr Douglas Barnes, Director of the Department of International Trade (DIT) in Burma said: –

“I am delighted to witness the signing of this partnership agreement between the Linguaphone Group and GUSTO College, Myanmar. This is a great example of the type of partnership that DIT Burma is striving to support to grow the UK-Myanmar bilateral trade and investment relationship.

“I am especially pleased that DIT have played a role in supporting both parties in developing this relationship, which is now being formalised today. My congratulations go to both companies but particularly to Direct English, as they take a further step in widening their footprint in the Myanmar education sector. I wish you a long and successful partnership.”

education franchise DIT UK



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