Over 60 Master Franchisors and Operations Managers from 20 countries attended this year’s Direct English Master Franchisees Conference held in Dubai, UAE to assist the launch on Direct English Live! product, the cutting-edge English learning solution created by Direct English, in cooperation with Netex Learning, leader in learning cloud technologies.

The two-day event took place on the 8th and 9th November 2017 in the highest hotel in the World, JW Marriott Marquis Dubai, in the Business Bay area. The venue was the perfect location to launch a revolutionary platform that will be a cutting-edge solution for all  language schools worldwide.

The conference opened by presenting two case studies to the rest of global partners, to show different business models and opportunities in the English schools for adults and inspire partners with different ways to boost their business.

Manal Al Jurdi, Master Licensee for Direct English Kuwait, presented her success story in 14 years of operations with increasing numbers of trainees exceeding 3000 a month, achieved also with successful marketing campaigns provided by Direct English Global through billboards, radio, tv, emails and word-of-mouth.

Chika Okuyama, Area Manager for Direct English Japan, introduced her case study to the high investors audience with the 8th Direct English Center to open this month. Part of their key strategy is the location as they tend to focus on areas within 5 mins of trains stations. Despite a competitor presence of 10,000 language schools in Japan, Direct English Japan masters the English tuition market with over 3000 students, thanks also to the flexible scheduling of lessons, monthly tuition and events and internet-centred marketing, with a major focus on female audience.

After sharing the background on the latest trends in English Online Learning, Direct English presented their latest Direct English Live! Platform

Derek Price, CEO at Linguaphone Group, parent company of Direct English added: “This represents the biggest Direct English development ever with the new Direct English Live! suite of online solutions. We are leading the market with a solid and proven method from Louis Alexander and a learner-centric user experience for students, through our unique Learning Cloud  learning platform”.


school of english conference

The two days of sessions ended with a fantastic Gala dinner for both Pingu’s English and Direct English partners, both brands under the Linguaphone Group umbrella, where three awards were given to the Best Branded School (Direct English Indonesia), Top Network Growth (Direct English Japan) and No.1 Global sales (Direct English Saudi Arabia).


school of english awards

Best Branded School 2017: Direct English Indonesia




Top Network Growth 2017: Direct English Japan



No.1 Global Sales 2017: Direct English Saudi Arabia


For more information on School of English opportunities, please contact: info@directenglish.com


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