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We’re looking for strategic nationwide partners, with the necessary experience, resources and vision to represent us across Asia, Europe, the Middle East and Latin America.

Follow these simple steps to become our exclusive Master Franchise, so you can start delivering world-class English Language Training with Direct English in your own market.

Contact us to Join our international network of English Language Teaching centers.


Want to receIve more info on how to become a franchisee?

Leave here your email. Our team from the Head Offices in London will keep in touch with you to provide more information on the Franchise process.


1.1. Am I what you’re looking for?

As a Master Franchisee for Direct English, you would be responsible for developing our language program across a given market on an exclusive basis.

Experience in the education sector isn’t necessary with Direct English. We are looking for ambitious, enthusiastic investors with the business acumen and resources, as well as the drive and passion to succeed! The type of companies and individuals we’re looking for include: -

• Nationwide English language training providers of adults and children
• Other training providers (including accountancy, management, soft-skills, sales, leadership training companies)
• Education groups with a nationwide or international presence
• Successful franchise owners outside of education
• Multinational or large-scale domestic companies not currently involved in education
• Investor groups or entrepreneurs looking for a new opportunity

We’re looking to appoint one Master Franchisee per country. If you’re interested in interested in running Direct English in a single institution, town, city or region through one of our existing partners, rather than representing us nationwide email to find out more

2.2. Which international markets are available?

We have a growing presence across the Middle East, Asia and Europe. But our ambitions don’t stop there. We have exciting expansion plans, in markets as diverse as China, Cambodia, Italy, Iraq, Jordan, Brazil and Columbia. So what are you waiting for? Click here to see if your market is available.

3.3. What business models can I employ?

With complete exclusivity across the market, you’ll have access to flexible business models including: -

• Developing a network of stand-alone Direct English training centers, either corporately owned or sub-licensed
• Integrating Direct English into an existing network of training facilities
• Delivering in-company training
• Program licensing
• Exploiting government training tenders

4.4. What will it cost?

If you’re appointed as a Direct English Master Franchisee, you’ll need enough capital to cover the following costs:
• One-off license fee
• Royalty fees
• Payment for stock
• Set-up and ongoing business costs

The overall investment will vary depending on e.g. the market, business model and access to existing infrastructure and HR / marketing resources, but we’ll help you identify through our discussions.

5.5. Get in touch

Are you someone who can build relationships, have excellent communication skills and possesses the business acumen to seize this lucrative opportunity? Then we want to hear from you!

Fill in our contact form to check whether your market is available, and we’ll guide you through the sign-up process, which includes the following phases:
• Initial enquiry
• Conference / Skype call
• Review of Evaluation Pack
• Initial meeting
• Prepare Business Plan
• Second meeting
• Sign contract


Interested to find out more?

Master Franchise Opportunities:

Simply complete our enquiry form to check whether your market is available. Our friendly marketing team at Linguaphone Group HQ will guide you through the process, which will normally include the following steps.


Unit Franchise Opportunities:
Interested in becoming a Unit Licensee and opening a single training center with one of our partners instead? Find out here if your country has already a Master Licensee.

Success Stories

Mohamed Aslam

We already owned the New Horizons IT Training Franchise providing corporate training, so we had previous experience of franchising. We also have a very innovative team who are able to localise the franchise process to our market requirements and we thoroughly understood our target audience. That background helped us immensely and I am sure it contributed to the success of Direct English.
Read more

Find out how our international network of franchise partners have already been successful with Direct English.

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