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Contact Us

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1.When was Direct English established?

Established in 1997 as a flexible and collaborative alternative to existing models of learning English. Direct English builds on over 115 years of experience from the Linguaphone Group. Find out more about our company history here.

2.What is unique about Direct English franchise model?

Direct English is a nine-level language system from the globally renowned Linguaphone Group. With flexible learning options, online learning platforms for individual learners or companies looking to improve the skills of their employees, Direct English has a training solution for everyone.

3.How much do the Master Franchise rights cost?

The Direct English Master Licensee rights are multi-channel, nationwide and exclusive.

The Master Licensee initial fee is market-specific and covers the exclusive ten year rights to develop Direct English across your country, as well as all the training, business development and marketing support you would expect from a global education provider like us.

4.Which business models can I choose from?

We will work with you to develop a business model that is right from your market and ambitions. However entrepreneurs will have the opportunity to include the following business models in their plan:-

•. Developing a network of Direct English training centers, either corporately owned or sub-licensed
• Delivering in-company training
• Program licensing
• Exploiting government training tenders

5.Are Master Franchise rights exclusive?

Yes. If you are appointed as a Direct English Master Franchisee, you’ll become the exclusive partner for the whole country.

6.How long do the Master Franchisee contracts last?

We grant Master Franchise rights on an exclusive ten-year basis.

7.Which territory rights are still available?

Exclusive Direct English Master Franchise rights are currently available in national markets across Europe, Middle East, South America, Asia and Africa. Find out which markets are still available here.

8.What business support will I receive?

As a Master Franchisee, you will have a dedicated business development manager who will be your first point of call. In addition, your comprehensive support package will include:-
• Ongoing business consultancy
• First class strategic and operational marketing and PR support
• Management manuals
• In-country training program

9.What training will I receive?

You will receive a personalised in-country training program and be invited to a Management Workshop in London. You can confident we’ll equip you with all the skills you need to train successive generations of teachers in your market.

10.Do I need previous English Language Teaching experience?

No prior experience is required to be successful with Direct English. All that matters is that you have the ambition and skills to develop Direct English in your region, and the resources, network and commitment to succeed.

11.How is teacher training organised? What IT infrastructure will I need to run a Master Franchise?

Teacher training is delivered to the management team after you have contracted with us. You can find information on specific IT requirements in the Disclosure Manual provided during the evaluation process.

12.What are the benefits of franchising?

We’ve prepared a dedicated page that tell you everything you need to know about franchising.

13.How can I become a Master Franchise partner?

Contact us today at We’ll seek to find out about your aspirations and ambitions, before providing you with more details on our Master franchise recruitment process.

14.And what if I am interested in the pre-school ELT market?

As well as Direct English, the Linguaphone Group offers a Master Franchise program for our pre-school English language Training and kindergarten program, Pingu’s English. Pingu’s English is based on the world famous and much- loved character Pingu and offers two highly respect programs - a three year full time international kindergarten program, developed in partnership with Kingston University. And a four year ELT enrichment program combining imaginative activities with multimedia resources.

Pingu’s English delivers first-class English language training and kindergarten services to pre-school children worldwide through a network of Master Franchisees. interested? Then please email us at to find out more.

Join our growing success worldwide. Step into a $50 billion-dollar industry with Direct English

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