London, UK — 26th of May 2026 — Linguaphone Group, a global leader in language education and communication training, is pleased to announce a new exclusive partnership for its internationally recognised Direct English programme in Syria.
Under this agreement, IMPLE Limited Partnership (Commandite Simple), trading as George and Naya Heswany and their partner / International For Trade, has been appointed as the exclusive Direct English partner for Syria.
This strategic collaboration represents a significant milestone for the Direct English brand, expanding its presence in the Middle East and reinforcing Linguaphone Group’s commitment to delivering high-quality English language solutions globally.
Expanding Access to Direct English in Syria
Direct English is Linguaphone Group’s award-winning English language learning system, known for its structured, practical approach to real-world communication. The programme supports learners at all levels and is widely used by individuals, educational institutions, and corporate clients in more than 30 countries.
Through this exclusive partnership, IMPLE Limited Partnership will lead the delivery and development of Direct English across Syria, providing learners and organisations with access to world-class English language training and supporting the growth of communication skills across the region.
Leadership Commentary
Strengthening Global Growth
This new appointment reflects Linguaphone Group’s ongoing strategy to expand its Direct English international partner network and make effective, flexible language learning solutions more accessible worldwide, including in emerging and high-potential markets such as Syria.
About Linguaphone Group
Linguaphone Group is a leading global provider of language training and communication solutions, with over 120 years of experience. Through its diverse portfolio of brands, including Direct English, the Group supports millions of learners and organisations in achieving their language and communication goals.
For more information, visit: www.linguaphonegroup.com
About Direct English
Direct English is an internationally recognised English language learning system designed to build confidence and fluency through structured, practical communication. The programme is delivered through a global network of partners across multiple markets.
For more information, visit: www.directenglish.com
Media Contact
Junaid Hussain
Global Head of Marketing
Linguaphone Group
Email: junaid.hussain@linguaphonegroup.com
Phone: +44(0)7799723218