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New Master Licensees for the Linguaphone Group’s English language training programs announced across the Gulf

 

Speaking at the BESA / UKTI ˜Building International Business” International Export seminar in London today, Linguaphone Group – the global UK-based language training provider, announced new partnerships for the Gulf States of Oman, the United Arab Emirates and Kuwait.

The prestigious Al Rawas Group, one of the largest corporations in Oman, has secured the exclusive rights to develop the Linguaphone Group’s Direct English language program for adults across Oman.

Bloom, a property management company in operation since 1999 will act as the official Pingu’s English Master Licensee for the United Arab Emirates.   They will deliver Pingu’s English through partnerships with businesses across the Emirates, and open their first Pingu’s English School in Abu Dhabi this autumn.

Children in Kuwait will also soon be able to learn English with Pingu, due to a new partnership with the prominent Alfadalah Almuaili Almaraghi Group. With business interests in property management, mining and engineering across Kuwait and Jordan, the Group’s initial focus will be to launch their pilot Pingu’s English School in Kuwait, before providing the Pingu’s English program to all nurseries and kindergartens across the country.

Commenting on these new partnerships, Derek Price, Chief Executive Officer with the Linguaphone Group said:-

“Direct English and Pingu’s English offer unique opportunities for those entrepreneurs joining our Master Licensee program to capitalise on the lucrative English language training market.  Building on our existing presence across the Gulf is a key part of the Linguaphone Group’s export expansion strategy for the Middle East and we are delighted to welcome these new partners to the Linguaphone Group.

Pingu’s English is a pre-school English language program for 3-8+ years, which is currently available in fifteen countries worldwide. It is based on the true-to-life, everyday adventures of the popular HIT Entertainment character Pingu, and helps young children learn English using a variety of creative activities and exercises using high quality, multimedia materials and teaching resources.

Direct English was created in 1997 and based on a unique learning system developed by the internationally renowned education authority on English language, Louis Alexander. The nine-level program combines highly interactive resources, with a program of personalised tutorials and conversation classes and delivers world-class English language training for all abilities.

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Linguaphone Group announces major new ELT partnership for Direct English in India with Birla Shloka Edutech Ltd and the Melewar Group

Linguaphone Group, the global UK-based language training provider, has today announced a joint English language training partnership for India with Birla Shloka Edutech Ltd from India and the Melewar Group from Malaysia, all thanks to introductions by the UKTI in both India and Malaysia.

At a launch today in Mumbai, Mr. Yash Birla, Chairman of the Yash Birla Group and Mr. Tunku Iskandar, Group Managing Director of the Melewar Group signed an exclusive joint venture agreement with the Linguaphone Group to act as the Master Licensee for India and develop the Group’s Direct English prestigious language training programme across the country.

Birla Shloka Edutech Limited is a diversified education solutions provider currently reaching over 800 schools and 6500 teachers across India with multimedia learning aids, interactive teaching tools, ICT solutions, audio visual learning set ups; a well researched scholastic, arts, physical education and life skills curriculum; teacher training workshops, school audits and education facility infrastructure solutions.  Birla Shloka Edutech Limited is setting up progressive preschools and K-12 Schools, Teacher Training/Resource Centers, Super Specialty Colleges and undertaking whole/ partial school transformation projects across the country.

The Melewar Group meanwhile is a Malaysian business conglomerate, founded in 1963 with a strong commitment to training and education. Working together they will bring Direct English to both corporate and retail markets alike across India.

This new partnership was made possible as a result of the Linguaphone Group engaging UK Trade and Investment to research and identify potential partners for their Direct English programme in India.

Speaking at the event, Derek Price, Chief Executive Officer with the Linguaphone Group commented:

“English is now the most widely taught foreign language worldwide and essential for international business and communication. Combining two already strong forces in the Asian training market, this new partnership is a significant development for the Linguaphone Group’s ongoing expansion of Direct English across Asia and we look forward to working together to bring Direct English to India.

“I would also like to take this opportunity to thank the UKTI in both India and Malaysia for their invaluable support in helping make this partnership possible.”

Yash Birla, Chairman of the Yash Birla Group said:

“English has always been a major contributing factor in the growth of the Indian economy.  There continues to be a significant need for all cross sections of society to be well versed in the language.  We were looking for a product that addresses this fast growing requirement of a diverse nation.  The Direct English program, with its ‘whenever and wherever’ approach, uniquely meets this requirement – hence the tie up.”

Tunku Iskandar, Group Managing Director of the Melewar Group remarked:
“Many countries, even without a colonial history, are promoting English because clearly those who could communicate in English found themselves facing a much brighter future, including the wide range of employment options being opened up in the international arena.

“The Melewar Group, having already introduced Direct English to Malaysia and Singapore, is very pleased that the Linguaphone Group has agreed to also allow this joint venture between the Melewar Group and the Yash Birla Group to bring Direct English to India.”

Created in 1997, Direct English is based on a unique learning system developed by the internationally renowned education authority on English language, Louis Alexander. Direct English combines highly interactive bilingual materials, with a program of personalised tutorials and conversation classes, and already delivers world-class English language training for all abilities through a network of licensed partners across Asia, Europe and the Middle East.

Linguaphone Group and Melewar Group announce new English language training partnership for Asia

Linguaphone Group, the global UK-based language training provider, today announced a landmark partnership with the Melewar Group from Malaysia, which will see them act as the Linguaphone Group’s exclusive Direct English Master Licensee for Malaysia, India and Singapore.

In the presence of His Excellency Mr. Simon Featherstone CMG, British High Commissioner to Malaysia, Derek Price, Chief Executive Officer with the Linguaphone Group and Tunku Iskandar, Group Managing Director of the Melewar Group signed an exclusive agreement to develop the Linguaphone Group’s Direct English language training program in Asia.

Created in 1997, Direct English is based on a unique learning system developed by the internationally renowned education authority on English language, Louis Alexander. Direct English combines highly interactive bilingual materials, with a program of personalised tutorials and conversation classes, and already delivers world-class English language training for all abilities through a network of licensed partners across Asia, Europe and the Middle East.

Melewar Group is a Malaysian business conglomerate, founded in 1963 with a strong commitment to training and education. Through their subsidiary company English Learning Group Ltd., they will develop Direct English to corporate and retail markets across Malaysia, India and Singapore from January next year.

Speaking at the ceremony in Kuala Lumpur, Derek Price, Chief Executive Officer with the Linguaphone Group commented:

Direct English has already helped thousands of people learn the vital international language of business and communication – English. This new partnership is a significant development for the Linguaphone Group’s on going expansion of Direct English across Asia. We are therefore delighted to welcome the prestigious Melewar Group to our global network of Linguaphone Group partners.”

Tunku Iskandar, Group Managing Director of the Melewar Group remarked:

“The Melewar Group believes that Direct English will set a new standard and be well recognised in Malaysia, Singapore and India as the ideal way to learn the use of the English language assertively and with increased fluency. We thank the Linguaphone Group for its confidence in us and we look forward to moving ahead with setting up our own Direct English centers as well as appointing licensee centers to cover the region.”

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