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INTERNATIONAL CENTER FOR QUALITY TO DELIVER THE LINGUAPHONE GROUP’s DIRECT ENGLISH LANGUAGE TRAINING PROGRAM ACROSS SUDAN, THANKS TO NEW MASTER FRANCHISE PARTNERSHIP

Linguaphone Group, the global language training provider based in the UK, has today announced that International Center for Quality (ICQ) based in Khartoum, have been granted the exclusive Master Franchise rights to develop their English language training program for adults, Direct English across Sudan.

ICQ is a leading management consultancy, providing training to the Sudan and Middle East workforce and student population since 1999.  This new exclusive partnership will see ICQ deliver English language training to adults across Sudan through the Group’s unique nine-level English language program, Direct English from early next year.

Created in 1997, Direct English combines highly interactive bilingual materials, with a program of personalized tutorials and conversation classes, and already delivers world-class English language training for all abilities to corporate and retail clients alike, through a network of licensed partners across Asia, Europe and the Middle East.  They have also recently announced a global collaboration with the University of Cambridge, which will see Direct English students also having the opportunity to take the University’s renowned BULATS test in their centers.

Commenting on the new partnership, Mr Derek Price, Chief Executive Officer with the Linguaphone Group said: “Direct English is already helping thousands of people globally learn the vital international language of business and communication – English. We are delighted to welcome ICQ to our growing network of Linguaphone Group partners worldwide, and look forward to working with them to bring Direct English to Sudan in the months ahead.

“We would also like to acknowledge the valuable contribution that the British Embassy in Khartoum has provided in making this partnership possible.”

Mr Atif Alhaj, Group Managing Director of ICQ added: “This is a milestone for the ICQ Group to partner with the world-famous Linguaphone Group and bring their premium English language education program, Direct English to Sudan.”

Linguaphone Group and Cambridge English Language Assessment announce new global collaboration for Direct English

Direct English students will soon be able to receive a formal assessment of their English language ability, thanks to a global agreement announced today by the Linguaphone Group and Cambridge English Language Assessment.

Under the deal, participating Direct English language training centers worldwide will be eligible to act as authorised agents for Cambridge English Language Assessment’s BULATS tests.

Commenting on this exciting new collaboration, Derek Price, Chief Executive Officer with the Linguaphone Group said:

“The Linguaphone Group has a strong heritage in delivering first-class language programs worldwide. Thousands of students have already succeeded in developing real confidence in reading, writing, listening and speaking in English, thanks to the robust learning syllabus and methodology that Direct English offers.

“We are confident that for individuals and companies alike, this new collaboration will enable increasing numbers of students to further benefit from studying with us, by gaining a formal assessment of the progress they have acquired, to an international standard.”

Dr Michael Milanovic, Chief Executive of Cambridge English Language Assessment said:

“We are delighted to be working with the Linguaphone Group, which has a long established reputation in the field of language learning. By taking BULATS, Direct English students worldwide will be able to see exactly how their English language skills match up to internationally recognised standards.”

Created in 1997, Direct English is based on a unique learning system developed by the internationally renowned education authority on English language, Louis Alexander. Direct English combines highly interactive bilingual materials, with a program of personalised tutorials and conversation classes, and already delivers world-class English language training for all abilities through a network of licensed partners across Asia, Europe and the Middle East.

Alistair Burt MP, UK Minister for Middle East and North Africa visits Linguaphone English language training centre in Algiers

Mr Alistair Burt, today visited Linguaphone Algeria’s language training centre in Algiers in his capacity as Minister for Middle East and North Africa.

The four-storey Linguaphone training centre in the centre of Algiers has 18 well-equipped purpose-built training rooms, computer adaptive placement testing terminals, a conference room, a multimedia room and an internet-based examination test centre.

In 2007, IN-tuition was appointed as the official partner for Linguaphone Algeria by the Linguaphone Group, a world-leading language training provider with over 200 language training centres worldwide.

Since then, IN-tuition have been delivering Linguaphone’s fully integrated Direct English language programme to a range of corporate clients both at their centre and in-company, providing the Algerian market with a highly flexible and adaptable learning system for all their English language training needs. They have 35 full-time staff and over 100 consultants serving more than 1,000 students a month from a range of different public and professional backgrounds and take pride in building long-term working relationships with corporate clients from a variety of commercial and industrial sectors.

The Minister toured the centre with Mr Sofiane Chaib, Managing Director and partner of Linguaphone Algeria with his wife and partner Mrs Gayle Cooper-Chaib.  After meeting some of the students and teachers there, he spoke to the press about how providers of first-class English language training like Linguaphone Algeria were helping to increase the ‘pool’ of qualified English speakers in the job market, which in turn will attract UK businesses to invest in the country and create future employment opportunities.

Commenting on the visit, Mr Chaib said:

“The Minister’s visit today highlights the importance of English language training in Algeria. English is increasingly seen as the global language of communication, and in today’s global business environment, understanding English is key to business success.”

“Through our Linguaphone language centre in Algiers, our new Linguaphone centre in Oran and a third scheduled for Constantine in May 2013 we are now well placed to service the growing demand across Algeria for internationally recognised English language courses and systems. This, combined with the need for accredited English qualifications in the Algerian market, will further reinforce our position as one of the leading private-sector providers of English language training across Algeria.”

Direct English and Pingu’s English franchise to exhibit at HKTDC World SME Expo in Hong Kong

The UK-based English language training franchises Pingu’s English and Direct English are coming to the HKTDC World SME Expo next week, to identify exclusive licensed partners for Hong Kong.

The Linguaphone Group, a global language training provider from the UK will be exhibiting at the Expo, to promote their Master License program for their two English language training systems – Pingu’s English and Direct English.

Direct English is a unique English language system for adults, which already helps thousands of people worldwide learn the vital international language of business and communication – English. With nine levels to choose from plus Business English, Direct English offers a complete English language training solution for learners, from absolute beginner through to advanced.

Pingu’s English is the Linguaphone Group’s three-level children’s English language program based on the popular HIT Entertainment children’s character Pingu™. Already transforming the way young children learn English, the program currently operates in over 20 countries worldwide, including in mainland China, Thailand, Indonesia, Malaysia, Italy, Portugal and Cyprus.

Speaking at the Expo, Matt Brown, New Business Manager with the Linguaphone Group will highlight to entrepreneurs the benefits of becoming a licensee with a training provider with over 100 years of experience in the global language training market.

As well as exclusive Master Licensee opportunities for Hong Kong, the Linguaphone Group will also be looking for official representation for Direct English across mainland China. Master and Unit License opportunities for Pingu’s English and Direct English also exist across the wider Asian region.

For more information about franchise opportunities with the Linguaphone Group, visit Stand 1D C17 at HKTDC World SME Expo or email opportunities@directenglish.com to arrange an appointment.

Linguaphone Group to attend Franchise UAE 2012 to promote Master Franchises and Unit Franchises across MENA region

The Linguaphone Group, a UK-based global language training provider with over 100 years of experience in the language training market, is visiting Franchise UAE next week to promote MENA-wide Master and Unit Franchisee opportunities for their two English language training franchises – Pingu’s English and Direct English.

Speaking at Franchise UAE 2012, Sarah Cole, Head of Marketing with the Linguaphone Group will highlight the experience that the Group has developed in the Middle East over the last 12 years; working with companies and entrepreneurs alike, who are keen to capitalise on the lucrative language training market across the region.

The Group will promote Master Franchise opportunities in markets including Algeria, Iraq, Morocco, Oman, Qatar, Saudi Arabia and Tunisia. Unit Franchises for markets including UAE, Bahrain and Kuwait also exist.

Direct English is the Group’s English language training franchise for adults, helping thousands of people learn the vital international language of business and communication – English. Created in 1997, Direct English is considered to be one of the most effective English language training programs available and has already proved to be a huge success across Asia, Europe and particularly the Middle East.

Pingu’s English is the Linguaphone Group’s three-level children’s English language program based on the popular HIT Entertainment children’s character Pingu. Already transforming the way young children learn English, the franchise already operates in over 20 countries worldwide including Thailand, Indonesia, Malaysia, Italy, Portugal and Cyprus. In the Gulf alone, Pingu’s English has recently launched in Abu Dhabi, with a launch following in Kuwait in the New Year.

For more information about franchise opportunities with the Linguaphone Group, visit Stand 45 at Franchise UAE 2012 or email opportunities@directenglish.com to arrange an appointment.

Linguaphone Group to attend ‘Be My Dealer’ Franchise Fair in Turkey to appoint new Master Franchisees

As part of our ongoing expansion plan for 2012/3, the Linguaphone Group will be exhibiting at the 10th BE MY DEALER Franchising & Brand Dealership exhibition in Istanbul, Turkey between 13-15 September 2012 to identify new Master Licensees for their English language programs.

Pingu’s English is a unique and effective English language learning program for ages 3-7+ years. Based on the world famous and much loved character Pingu, it has transformed the way young children learn the vital skills of reading, writing, speaking and listening in English. It is already being delivered to children through a network of Master Licensees and exclusive distributors across Asia, the Middle East and Europe. More information on Pingu’s English can be found at www.pingusenglish.com

Direct English is a unique learning system developed by internationally renowned education authority Louis Alexander. It’s a nine-level language course which provides English language training from the beginner to the corporate executive. The Direct English levels are designed to align with the levels outlined by the Common European Framework for Languages and a brand new edition of Direct English has just been published. Direct English also features an online learning component that could be useful for distance study. Another feature of Direct English is our Business English course, which uses specific business scenarios to teach effective listening, speaking, reading and writing in a business context. More information can be found at www.directenglish.com

Turkey is a key strategic market for the Linguaphone Group and we are keen to identify strong, business partners to represent us here and capitalise on the lucrative English language training market there. We would be keen to hear from those interested to act as our exclusive Master Franchise in Turkey for both our Pingu’s English and Direct English programs who may include:

  • Investors – A business seeking diversification or entrepreneurs looking for a new and rewarding opportunity.
  • Kindergartens and early years providers – An existing early years provider with an established network of kindergartens, crèches, cram schools or day-care nurseries.
  • Language school or training networks for adults – An existing training provider with an established network of language or training school facilities for adults.

It’s not essential to have any prior experience in the education market to enjoy success with our programs. Instead, we’re looking for ambitious and enthusiastic business people who wish to apply a strong focus to develop our programs across Turkey, now and in the future, and are prepared to work hard to achieve success. Are you someone who can can build relationships, has excellent communication skills and possesses the business acumen to seize this lucrative opportunity?

The Linguaphone Group will be exhibiting at the Be My Dealer Show in Hall 6.0, Stand A105 of the CNR Expo Center in Istanbul. For more information, or to arrange an appointment please email us at opportunities@linguaphonegroup.com quoting Be My Dealer Show in the subject heading.

More information on the exhibition can be found at www.be-mydealer.com

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