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Direct English language training program for adults is now available in Abu Dhabi – UAE

Direct English is now available in Abu Dhabi UAE, following a prestigious launch event that took place on the 1st of May in the presence of Mrs. Frances Moffett, UAE Director of Trade at the British Embassy in Abu Dhabi.

Expression Training Institute and in affiliation with Direct English – Linguaphone Group, a world leading provider of language training solutions, with 9 years of experience in training and development in Dubai, is pleased to deliver Direct English Language program for adults in Abu Dhabi – UAE.

Direct English is one of the most effective English language programs in the world and based on a unique learning system. Provided by the Linguaphone Group, a global leader in language training based in the UK, its unique methodology helps thousands of people learn the vital international language of business and communication – English.
Expression is a dominant force in the the field of English Language training – the company was founded in Kuwait expanded to Qatar, and is now in Abu Dhabi, UAE.

The solid integration of Expression’s core values, mission, philosophy, perseverance, candor, integrity, and efficient planning has undoubtedly and significantly contributed to their success in the field of language, training, integrated subject-matters and business training. This has been clearly demonstrated in the rapid expansion of Expression locally and regionally and the constant demand in the language training market.

Expression look forward to providing the latest and most up-to-date methodology in training. Their main objective and mission is providing excellent customer service as they believe that good relationships and and transparency are essential for developing and maintaining mutual trust- both with corporates and individuals.

Speaking at the launch, Mrs. Frances Moffett, UAE Director of Trade at the British Embassy in Abu Dhabi said:
“It’s my great pleasure to be here today to mark the launch in Abu Dhabi of the most effective English language program worldwide. Direct English provides first-class English language training for all abilities, and it has already proved to be a huge success in the GCC. “

Mr. Mohammed Aslam – Chief Executive Officer, Human-Soft Learning and Direct English said at the launch:
“We are glad to launch the new Direct English center in Abu-Dhabi which comes as a natural stage in our aim to expand in the UAE market.”
Human Soft Learning seeks to engage in new markets to provide high quality educational products. Our aim is to provide all our customers with the English language skills necessary to progress at work and to  ensure their enjoyment and satisfaction.
We are proud to say that we are consistently pushing the boundaries of what’s possible, and applying our purest passion and enthusiasm in offering DIRECT ENGLISH – a great English language programme for today’s world.”

For media enquiries contact:
Charlotte Pritchard
Head of Marketing
Linguaphone Group
Tel: +44 (0) 20 8687 6115
Fax: +44 (0) 20 8687 6140
charlotte.pritchard@linguaphonegroup.com
www.linguaphonegroup.com
www.directenglish.com
www.pingusenglish.com

LINGUAPHONE GROUP LOOKING TO APPOINT NEW MASTER FRANCHISEES ACROSS ASIA AND NORTH AMERICA AT SPRING FRANCHISE EXHIBITIONS

Linguaphone Group, the UK-based global language training provider known for the international English language training brands of Linguaphone, Direct English and Pingu’s English, will be visiting a number of exhibitions this spring as part of their plan to increase their already growing network Master Franchisees worldwide.

Mid-February will see the Group travel to the International Chain and Franchise Expo in Taipei, to meet with serious investors keen to represent the Pingu’s English and Direct English programs exclusively across Taiwan.

Pingu’s English, the Group’s children’s English franchise will also be represented at Tokyo Franchise Show 2014 in Japan, this March where investors from the region will be attending.

Early March will also see the Group travel to North America, to exhibit both Pingu’s English and Direct English at the Mexico Franchise Fair in Mexico City where investors from across continent will be attending.

The Linguaphone Group has already appointed Direct English and Pingu’s English Master Franchisees in over 40 countries worldwide. To find out more about either of the brands, email
 opportunities@linguaphonegroup.com to receive an Evaluation Pack and discuss a meeting at one of these events.

LINGUAPHONE GROUP ANNOUNCE MASTER FRANCHISE PARTNERSHIP FOR DIRECT ENGLISH ACROSS MOROCCO

Linguaphone Group, the global language training provider from the UK, has today announced that International Education and Training Services (IETS) has been granted the exclusive Master Franchise rights to develop the Group’s international language training brands, Direct English across Morocco.

IETS is a leading education company, providing training and delivering educational projects, both in the private and public sectors, in Morocco and the United Kingdom. Under the ownership of IETS’s directors, Mr Robert Clements, Dr Yasin Rehman and Mr Zahid Abdulmatlib, between them the company has many years of experience in business management and education development.

This exclusive new partnership will see IETS deliver English language training to adults across Morocco using the Group’s unique nine-level English language program, Direct English. Published by the Linguaphone Group, Direct English combines highly interactive bilingual materials, with a program of personalised tutorials and conversation classes. It provides world-class English language training, to individual customers and companies alike, across the Middle East, Europe and Asia, through a network of franchise partners. IETS plans to open twelve Direct English centers across Morocco, starting with a high profile pilot center opening in Marrakesh in early 2014.

Commenting on the new partnership, Dr Yasin Rehman, Director of IETS, said “I firmly believe that Direct English provides some of the best English language training available. This world-renowned English language training program from the Linguaphone Group will make the learning of the English language so much easier for thousands of Moroccan adults. English is now the global language of communication, and there is no doubt in the huge interest amongst our generation to develop their skills in English, in order to enhance their global career chances.”

Mr Derek Price, Chief Executive Officer with the Linguaphone Group added “I am delighted that Direct English will be brought to Morocco by International Education and Training Services – the latest Master Franchisee to join the Linguaphone Group. With their drive and ambition in Morocco and our robust methodology and strong international brand – I am sure it will be a winning combination!”

For more information on Direct English please visit www.directenglish.com

Linguaphone Group relaunches Direct English training program franchise for adults in Indonesia

The Linguaphone Group’s world-renowned English language program for adults, Direct English, was relaunched yesterday in Indonesia by PT. Direct Language Solutions (DLS), the new Master Franchisee of Direct English.

In the presence of Ms Rebecca Razavi, Deputy Head of Mission and Consul General for Indonesia and Timor Leste at the British Embassy in Jakarta, the launch showcased a new edition of the world-renowned Direct English training program now available for use across the Indonesian retail and corporate English language training market.

The launch event also formally announced PT. Direct Language Solutions (DLS), a member of ITC Group of Companies, as the new, exclusive Direct English Master Franchisee for the Linguaphone Group across Indonesia.

Commenting on the appointment, Mr Matthew Brown, New Business Manager with the Linguaphone Group said: “DLS already has an impressive reputation in the Indonesian language training market, having provided English language training to the Indonesian workforce and student population since 2004. They have proven themselves as a strong partner for our pre-school English language franchise, Pingu’s English and we are delighted to now also work with them to bring our new edition of our first-class Direct English to the Indonesian market too. We very much look forward to working with them to bring both of our strong international English language training brands to student’s young and old across Indonesia in the months and years ahead.”

DLS also outlined during the launch how they plan to train and test thousands of students across Indonesia using the Linguaphone Group’s prestigious nine-level English language program. Under a new global collaboration between the Linguaphone Group and the University of Cambridge (ESOL), DLS were also formally announced as an official agent for Cambridge English Language Assessment’s BULATS tests at the event. Through this arrangement, Direct English students across Indonesia will now also be able to gain a qualification within a Direct English center and see exactly how their English language skills match up to an internationally recognised standard.

Indonesia1 Indonesia2

Speaking at the launch, Ms Rebecca Razavi, Deputy Head of Mission and Consul General for Indonesia and Timor Leste at the British Embassy in Jakarta said: “I am delighted to be present at the launch of one of the UK’s strongest international English language learning brands in Indonesia – Direct English. High-quality English language training is crucial to Indonesia’s development as a global economic player. UK companies lead the world in providing excellent and imaginative English language training. The British Embassy and UK Trade & Investment in particular are pleased to have been part of this story and I wish Direct English Indonesia huge success.”

MrVictor Chan, CEO of Direct English Indonesia said: “We at DLS are thrilled to relaunch Direct English in Indonesia. We really like the new edition of Direct English and believe that it will work wonderfully well in Indonesia. English language learning is becoming increasingly important and popular in this country, and the need for a good quality English language learning resource is immense. DLS is confident that we will do a good job in reaching out to Indonesian English language learners and improving their proficiency in Direct English. Beyond the capital city, we also plan to bring Direct English to the provinces, to reflect the steady progress and transformation already happening across the country.”

Mr Matthew Brown, New Business Manager with the Linguaphone Group concluded: “The Linguaphone Group would also like to pay tribute to the strong and continued support that we have received from UKTI Indonesia in the last few years in both facilitating and nurturing the relationship between the Linguaphone Group and ITC Group. Their unwavering support and first-class professionalism has been invaluable.”

Initially created in 1997, the Linguaphone Group’s Direct English training program, combines highly interactive bilingual materials, with an enhanced program of personalised tutorials and conversation classes, and provides high-quality language training for beginners through to the senior executive.  The program already delivers world-class English language training for all abilities to corporate and retail clients alike, through a network of franchised partners across Asia, Europe and the Middle East.

DIRECT ENGLISH INDONESIA ANNOUNCE NEW UNIT FRANCHISE PARTNERSHIP FOR MALANG, EAST JAVA

 

As part of their expansion plans for their business in the coming year, Direct English Indonesia has today announced the signing of their first Direct English Unit Franchisee PT. Gitajaya Sejahtera for the city of Malang, East Java.

Direct English is the Linguaphone Group’s world-renowned English language program for adults, already delivered to thousands of students across Asia, Europe and the Middle East through a network of franchise partners.

Ms Eni Suhartini, Director of PT. Gitajaya Sejahtera will oversee the launch of Direct English in Malang which will be the first Direct English training center to open outside Jakarta to date. Direct English Malang will start delivering English language training for individuals and companies across the city from April 2014.
Created in 1997, Direct English combines highly interactive bilingual materials, with a program of personalised tutorials and conversation classes, and already delivers world-class English language training from beginners through the senior executive.  Direct English has also recently announced a global collaboration with the University of Cambridge, which will see Direct English students across Indonesia also having the opportunity to take the University’s renowned BULATS test in their centers.
ITC Group of Companies were granted the exclusive Master Franchise rights to the Linguaphone Group’s English language training program for adults, Direct English across Indonesia earlier this year. ITC already has an impressive reputation in the Indonesia language training market, having provided English language training to the Indonesian workforce and student population since 2004.

As the existing Pingu’s English Master Licensee for Indonesia, they also provide the Linguaphone Group’s pre-school English language program, Pingu’s English to children across Indonesia through an expanding franchise network of nine Pingu’s English Schools.
To find out more about Direct English in Indonesia, visit www.directenglishindonesia.com

Ends
1. For all media and licensing enquiries regarding Direct English in Indonesia, please contact:
Arnold Simanjuntak, Business Development Manager, Direct English Indonesia
Email: arnold.simanjuntak@directenglishindonesia.com
Web: www.directenglishindonesia.com
2. The Linguaphone Group is a world-leading language training provider, operating under the internationally recognised Linguaphone, Direct English and Pingu’s English brand names. With over 110 years of experience in the language training market, the Group has an extensive network of licensed partners across Asia, Europe, the Middle-East and Africa.  The Group has also helped millions of people learn a new language through their wide-ranging portfolio of self-study products sold in over 60 countries. Licensing opportunities are still available for our English language programs worldwide. For more information, please visit www.linguaphonegroup.com
3. Cambridge English Language Assessment) offers the world’s most valuable range of English qualifications. Cambridge English is part of Cambridge Assessment, a not-for-profit department of the University of Cambridge and Europe’s largest educational assessment organisation. Cambridge English Language Assessment develops the Cambridge English suite of English tests which are recognised by more than 14,000 organisations around the world including universities and colleges, commercial organisations and government departments.

Direct English language program for adults from the UK-based Linguaphone Group launches in Bahrain

The Linguaphone Group’s world-renowned English language program for adults, Direct English, is now available in Bahrain, following a prestigious launch event that took place yesterday in the presence of Mr Russ Dixon, Deputy Ambassador at the British Embassy in Bahrain.

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Established in Bahrain in 2002, Tylos Human Development (THD) specialises in providing globally recognised training programs and have ten years’ experience, expertise, and local and international market knowledge. THD have been appointed the exclusive Direct English Master Franchisee for the Linguaphone Group’s premium English language program for adults. With this exclusive license from the Linguaphone Group, THD will offer Direct English across Bahrain, targeting both the individual and corporate English language training markets.

Speaking at the launch, Mr Russ Dixon, Deputy Ambassador at the British Embassy in Bahrain said: “It gives me great pleasure to be here today to mark the launch in Bahrain of the most effective English language program worldwide. Direct English provides first-class English language training for all abilities and is brought to you by the Linguaphone Group, the global language training provider working in partnership with Tylos.

“English is no longer a ‘nice-to-have’ skill. Today it is a ‘got-to-have’ skill for everyone who wants to get the most out of today’s world – either for business or pleasure. From success at work, to getting more from your next trip abroad, learning English opens up a world of possibilities. I am therefore proud to welcome this strong British-based program to Bahrain”.

Mr Derek Price, Chief Executive Officer of the Linguaphone Group and Direct English also speaking at the launch said: “The Linguaphone Group has a strong tradition of delivering English language programs across the Middle East, through a network of franchise partners. We are delighted to welcome Tylos Human Development to the Linguaphone Group with the launch of Direct English today”.

Ms. Dalal Al-Folath, Manager of Direct English Bahrain concluded: “Tylos recognises the integrity, effectiveness and success of Direct English around the world. With its unique system and undeniably supportive team at the Head Office, it is our honour to bring Direct English to Bahrain”

Bahrain1

Created in 1997, Direct English is based on a unique learning system developed by the internationally renowned education authority on English language, Louis Alexander. Direct English is published by the UK – based Linguaphone Group. It combines highly interactive bilingual materials, with a program of personalised tutorials and conversation classes and already delivers world-class English language training for all abilities through a network of licensed partners across Asia, Europe and the Middle East.

More information at www.directenglish.bh

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