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New Direct English language training partnership announced for Kazakhstan

A new and exclusive Direct English Master Franchisee partner for Kazakhstan has been announced today by the UK-based Linguaphone Group. This exciting English language training partnership, will see Direct English open their first Direct English training center in Nur-Sultan next month. They will then look to develop a nationwide presence with the global brand.

Direct English to arrive in Kazakhstan

The flagship Direct English training center in Nur-Sultan will offer first-class English language training to companies and individuals alike, using a language training system which has already helped hundreds of thousands of students develop confidence and proficiency in the English language. Direct English Kazakhstan will be run by Mr Yerbol Bolat, an entrepreneur who is already running a successful study abroad business in the country, as well as in Mongolia. In the coming year, Direct English Kazakhstan plans to open two Direct English training centers in Nur-Sultan and one in Almaty.

Linguaphone Group are the owners of the Direct English brand, with over 110 years of experience in the language training market. They already have a strong presence in over 40 countries worldwide with their education programs, Direct English and Pingu’s English.

Now students in Kazakhstan will be able to enrol in the popular nine-level English language training system – which features over 85 learning hours per level, and a brand-new integrated online learning platform. Direct English is benchmarked against the Common European Framework, and enables Direct English students to take a range of English language tests in Asia, Europe and the Middle East.


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2. For all enrolment, franchise and career enquiries about Direct English Kazakhstan please email, or call +7 705 755 4999, +7 775 755 4999.

3. For all other franchise queries regarding Direct English worldwide, please visit or email

English language training in Thailand to get a boost with the arrival of Direct English

Companies and individuals alike across Bangkok will now have the opportunity to develop complete proficiency in the English language, with the arrival of the highly respected global Direct English language training franchise in Thailand.

Direct English Thailand has just launched their first language training center for adults. They are based in a high-profile location within the Robinson Mall in Bangkok. Direct English Thailand is offering the complete nine-level English language training system for both businesses and individuals – offering over 85 learning hours per level. Direct English also now includes a brand new online platform, Direct English Live! to support Direct English students worldwide with their studies.

The flagship training center in Bangkok is a modern, airy center catering for all levels of English proficiency. It features modern multimedia rooms and stylish conversation classes. In addition, there is a large social area for Direct English students to relax in. And Direct English Thailand will also launch other Direct English training centers in Bangkok and across the country from later this year.

Direct English – a growing brand in the ASEAN region

Direct English is a global English language training franchise – already delivering quality training in many countries worldwide, including within Asia and the Middle East. This includes a presence already in Vietnam and Malaysia.

Their comprehensive classroom-based language training program already helps thousands of adults worldwide successfully learn English every year, through a network of exclusive Master Franchise partners.

Direct English is owned by the UK-based Linguaphone Group. The Group has over 110 years of experience in the language training market. Linguaphone Group granted the exclusive Master Franchise rights to develop the Group’s international English language training brand, Direct English, across Thailand, to a well-respected Thai education company earlier this year. The launch of Direct English in Thailand is part of the Group’s wider expansion plans for their brand across the South-East Asian region and further afield. as well as the planned market launches of Direct English in Myanmar and Kazakhstan early next year.

1. First published on
2. For all enrolment, franchise and career enquiries about Direct English Thailand please contact email :, call +662 0828899, +6665 2315599
Direct English Bangkok’s address is Robinson Lifestyle Samutprakarn, Education zone, 3rd floor, 789 M.2 Taibanmai, Mueang Samutprakarn, Samutprakarn, Thailand 10280
3. For all other franchise queries regarding Pingu’s English worldwide, please visit or email

Direct English Malaysia to Reach a Wider Segment of English Learners in the Region

Direct English Malaysia is set to expand its business operations in the region, having opened its very own language centre, Direct English International Learning Centre (DEILC), in Kuala Lumpur last month.

The opening of DEILC was officiated by the Deputy British High Commissioner to Malaysia, Mr David Thomas. He attended the event along with guests and representatives from various institutions and organisations, including the Ministry of Education Malaysia and the British High Commission Kuala Lumpur.

direct english school launch

direct english official launch


The Malaysian team opened officially the Direct English school due to the increasing interest of its unique learning method in the country. The aim is to provide a learning hub to professionals and university students, and massively expand their audience and unit franchisees in the country.

More than 700 English learners have studied with Direct English Malaysia since January this year. More enrolments are now being forecast with new opportunities in schools, as 600 more have just completed their English language skills assessment for future enrolments.


english learners


One of its recent achievements has been to deliver English tuition through its internationally proven method to the Elken company, a leading direct selling company in Malaysia. The first group of participants mainly comprised of supervisors, senior executives and managers of various business and operations units. Elken has a strong presence in the Asia Pacific region, including countries like Hong Kong, Taiwan, Vietnam, Cambodia, Philippines, Thailand, Brunei and Singapore, and has chosen Direct English to upgrade its company’s talents.

Direct English Malaysia’s ambitions do not stop here though. The passionate team also has ongoing CSR initiatives.

Last month, the “BEST Project” CSR initiative enjoyed extensive local and international coverage that included online news portals in Malaysia, Singapore, Indonesia, India, Vietnam, Thailand, Australia, Japan, South Korea, Philippines, Hong Kong, Japan, South Africa, China, Taiwan, Nigeria and New Zealand.

“The ‘BEST’ project epitomises the commitment of The Melewar Group and Direct English of the UK to play its role and contribute towards the realisation of the many goals of the Ministry of Education and the Malaysian Government to uplift the English proficiency and competency level among the students,” said Group Executive Chairman of Melewar Group, Tunku Dato’ Seri (Dr) Iskandar Bin Tunku Abdullah.

Direct English Malaysia is fully funding the project, having committed RM525,000 in sponsorship.

english csr activities

Tuan Aidie B. Jantan, Director of Fully Residential and Excellence Schools Management Division, Ministry of Education, who represented the Deputy Director General of Education Malaysia at last year’s launch, acknowledged Direct English’s significant contribution. “This partnership between the Direct English Malaysia and PINTAR Foundation plays a huge role in realising the nation’s aspirations to develop a globally competitive, knowledge-based society and achieve strong economic growth. And I hope more companies out there will emulate these exemplary efforts,” he noted.


english learners


The ambitious team achieved another milestone this week when they were the proud sponsors of Her Majesty Queen Elizabeth II’s 93rd Birthday celebration in Kuala Lumpur.
Commenting on the news, Mr. Philip Lim, GM at Direct English Malaysia: “It’s a great honour to be present at the event as the sponsor that delivers UK quality education in Malaysia to ambitious English learners. We now look forward to positioning ourselves as the English training provider of choice in the region through our internationally proven English learning method in the years to come”.

english school sponsor

english school sponsor

Direct English language training business opens in Turkey in new international education partnership

At a high-profile launch in Istanbul this week, Mr Mike King, First Secretary, Chief Operating Officer and Head of Investment for the Eastern Europe and Central region from the British Embassy in Istanbul, opened the first Direct English training school in Turkey, as part of a new UK-Turkey English language training partnership.

Marife Egtim Ogretim Hizmetleri Limited, an education company already established in both Turkey and Iraq, has just launched Direct English in Istanbul this week, before developing a nationwide presence for adults to learn English across Turkey.

language training business

Speaking at the event, Mr King highlighted the increasingly important role that English language training now plays in Turkey.

“I welcome this new and exclusive partnership between Linguaphone Group and Marife Egitim Ogretim Hizmetleri Limited who are launching Direct English in Istanbul today.

The United Kingdom is recognised as housing some of the best education providers in the world. A UK education is recognised globally; 160 countries use our international qualifications. Of current world leaders, 55 were educated in the UK, while 38% of Nobel Prize winners studied here. The language of Shakespeare is also the international language of business and the most widely-used second language in the world. It’s hardly surprising then, that it remains one of our most successful exports.
There are many long-established UK providers active globally with a deep knowledge and understanding of local markets, who understand the risks, issues and barriers to success; teaching methodologies and courses that have adapted over time to best suit the needs of learners. The UK Government is keen to support such initiatives that will see the development of English education, led by companies such as Direct English.”

Mr Alan Mellaart, Vice Chairman of the British Chamber of Commerce in Turkey who also attended the event, along with representatives from the Ministry of Education, also voiced their support for Direct English entering the Turkish market and wished them great success in the years ahead.

language training business

Welcoming guests to the launch, Mr Baraa Edrees, Direct English Master Licensee for Turkey said:

“Direct English is one of the leading global English teaching programs. We have gathered a very professional team that we are confident will help us make a success of this business and accomplish our goals. And this includes the invaluable support we’ve already received from the Direct English headquarters team in London.
“Our aspiration with Direct English is to offer a quality learning experience across Turkey to support young learners, university students, and business professionals with their English proficiency journey. Our aim is to be the best English language training school in Turkey with more branches planned across the country in the years ahead”.

business development language training business

Speaking at the launch, Mr Mark Simpson, Business Development Manager at Direct English said: –

“We are delighted that adults across Turkey will now be able to enrol in our globally popular Direct English language training system from the UK, which already trains over 100,000 students worldwide.  Turkey is the 22nd country to join the Direct English global team and we are delighted to have such a strong Master Licensee on board to drive Direct English forward in such a critical market. 
Direct English Headquarters looks forward to supporting our new Direct English partner with their plans to grow this leading education brand across Turkey, not just in Istanbul, but Ankara, Izmir. 
“Further afield, the Direct English continues to see unprecedented global growth in our business, with new partners also opening in Thailand and Myanmar in the months ahead. And with our ongoing investment in updating content and embracing new technologies, we are confident that for teachers and learners alike, Direct English will continue to remain a world leader in the English Language Training business for many years to come”

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New education franchise partnership announced for Direct English across Myanmar

During the Myanmar Trade and Investment conference taking place in London, Mr Derek Price, Chief Executive Officer with the Linguaphone Group, parent company of Direct English, confirmed GUSTO College as their new Direct English Master Licensee partner for Myanmar.  This exclusive partnership will see GUSTO College open their first Direct English training school in Yangon, before developing a nationwide education franchise presence across the country.

education franchise

Mr Douglas Barnes, Director, Department for International Trade – Burma, Mr Derek Price, Chief Executive Officer, Linguaphone Group, Mr Win Htein Win, Founder and Principal, GUSTO College, Ms Aye Thiri Maw, Executive Director, GUSTO College, Dr Myo Kywe, Chairman of National Education Policy Commission, Myanmar 


The signing ceremony between Direct English and GUSTO College was witnessed by Mr Douglas Barnes, Director of the Department of International Trade (DIT) in Burma, Mr Peter Crowhurst, Chief Executive Officer of the British Chamber of Commerce in Myanmar and Dr Myo Kywe, Chairman of National Education Policy Commission, Myanmar.

Linguaphone Group already has a strong presence worldwide with their education programs, including within the ASEAN markets of Cambodia, Thailand, Indonesia, Vietnam and Malaysia. They also already have a presence in Myanmar with their pre-school English language training and kindergarten brand, Pingu’s English.  Now adult students across Myanmar will be able to enrol in the popular nine-level Direct English language training system too – featuring over 85 learning hours per level, and a brand-new online learning platform.

education franchise

Commenting on the partnership, Mr Derek Price, Chief Executive Officer of the Linguaphone Group said:

“As one of the fastest growing markets in South-East Asia, appointing a strong Direct English partner in Myanmar is critical to the Group’s expansion plans for the ASEAN region. We are therefore absolutely delighted to welcome GUSTO College to the global Direct English Master Licensee team. As an established education business in the Myanmar market, we are confident that GUSTO will deliver our prestigious international Direct English brand across Myanmar passionately and effectively and look forward to supporting them wholeheartedly with this exciting new venture”.

 education franchise

Mr Win Htein Win, Founder and Managing Director of GUSTO College said: –


“As a leading education organisation in Myanmar, this partnership highlights GUSTO’s ongoing commitment to the capacity development of the Myanmar population. Due to recent economic development and influx of FDI into Myanmar, improving English language skills is absolutely essential. We are therefore very proud and delighted to collaborate with the Linguaphone Group with their extensive experience in delivering English language training programs worldwide. “

Commenting on this exciting new partnership, Mr Douglas Barnes, Director of the Department of International Trade (DIT) in Burma said: –

“I am delighted to witness the signing of this partnership agreement between the Linguaphone Group and GUSTO College, Myanmar. This is a great example of the type of partnership that DIT Burma is striving to support to grow the UK-Myanmar bilateral trade and investment relationship.

“I am especially pleased that DIT have played a role in supporting both parties in developing this relationship, which is now being formalised today. My congratulations go to both companies but particularly to Direct English, as they take a further step in widening their footprint in the Myanmar education sector. I wish you a long and successful partnership.”

education franchise DIT UK



Direct English, a leading provider of English schools, signs a new Master License agreement in Turkey, riding on the growth potential in Middle East and Asia.

Turkey has just joined Direct English’s successful partners worldwide with their shared mission to make a difference to the future of learners through its Premium education.
The new Master Licensee for Turkey, Marife Egtim Ogretim Hizmetleri Limited, already comes from a strong, successful background in education, both in Turkey and Iraq.

The company is planning to officially launch its first Direct English school in Istanbul in March 2019, with the aim of expanding its business nationwide further and increasing enrolments in its tuition, legal and IT learning centers, which are already proving successful. Trading as the 3 Brothers education company, it cooperates with higher education institutions and universities in Iraq and Turkey, and already trains over 750 students and retains 500+ teaching and professional resources.
Derek Price, CEO at Direct English, says: “English language education is fuelled by an ever-increasing need for people to speak English, have more global opportunities and become cosmopolitan leaders. We are happy that Turkey is now onboard and can provide this meaningful opportunity to ambitious learners in Istanbul.”

Mr. Baraa Muhammed, CEO of Direct English Turkey, added: “We have always promoted the importance of learning to both boost the advancement of individuals’ careers and contribute to the country’s economic growth. That is why the English learning business is a natural evolution of our existing business model.
More than 80% of English school teachers have the professional competence and language level to meet the requirements of being teachers of English. However, teaching English is considered to be more of a subject in formal schools than a language that promotes communication and confidence. That is why there is an increasing need for it in Premium English schools, where students can develop the four language skills of speaking, reading, writing and understanding, as well as boost their confidence in a globalized world and work environment. We undertook several pieces of research into the English Training Market and decided that Direct English was our winning choice, in terms of training experience, know-how, learning technology and strong brand presence.” Mr. Baraa said.
Derek Price added, “We are aware that business conditions continually change. That is why we not only provide the best know-how, which has been acquired over the course of 115 years of teaching, and grant partners ongoing expert support that you would expect from a leading UK franchisor, but we also aim to keep delivering a world-class curriculum that has both updated teaching resources and a new online learning portal, Direct English Live!, launched last year.”


According to the European Life Quality Survey, members of the Turkish workforce who are proficient in English are more likely to consider themselves to be ‘well paid’ (Figure 4) and have better prospects for career development.

 english school statistic

One interesting finding is that about 22% of job advertisements in key Turkish newspapers are printed in English. In addition, proficiency/skills in English are generally the second or third item in the list of qualities that are sought in a successful candidate, so Turkish professionals have economic incentives to learn English.
Direct English aims to provide a motivating learning experience for students and professionals in Turkey that could help many companies to grow over the next few years, thanks to its proven blended method and qualified teachers who further strengthen the students’ in-class learning journey.

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