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Direct English sees further ASEAN growth in Ho Chi Minh City

More students in Vietnam will now have the opportunity to develop their skills in the English language, with the expansion of the world-class Direct English language training franchise in Ho Chi Minh City.

Direct English Vietnam has launched their second language training center for adults in the Phu Nhuan district of the city. They offer the complete nine levels of the Direct English language training system to both businesses and individuals. They also offer students full access to their interactive online learning platform, Direct English Live, which supports Direct English students worldwide with their studies from the comfort of their home.

Direct English entered the Vietnamese market just over a year ago, and has already seen great demand for their English language training program. This second training center in Ho Chi Minh City is a large, three-storey modern center which caters for all levels of English proficiency. It features modern multimedia rooms and conversation classes, and a great social area for Direct English students to relax in.

Direct English – a growing education brand in ASEAN 

Direct English is a global English language training franchise – already delivering high quality training across Asia and the Middle East. This includes a presence in Japan, Thailand, Malaysia, Myanmar and across the Gulf. The expansion of Direct English in Vietnam is part of the Group’s wider expansion plans for the brand across the South-East Asian region which will see further Direct English training centers open in Thailand and Myanmar in the months ahead.


Direct English is owned by the UK-based Linguaphone Group which has over 115 years of experience in the language training market. Their classroom-based and online language training program already helps thousands of adults worldwide successfully learn English every year, through a network of exclusive country partners.


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2. For all franchise queries in Vietnam, please e-mail or visit

3. Direct English Vietnam’s first center is located at 596A Nguyen Dinh Chieu, Ward 3, District 3, Ho Chi Minh City, Vietnam. Direct English Vietnam’s second center is located at 178B-178C Nguyen Van Troi, Ward 8, Phu Nhuan District, Ho Chi Minh City, Vietnam

4. For all other franchise queries regarding Pingu’s English worldwide, please visit or email

Direct English language training program arrives in Iraq

COVID-19 may mean most of our Direct English training centers are currently closed, but that’s not stopping one of the Linguaphone Group’s newest Direct English partners forging ahead with their plans to launch the brand’s international English language training program in Iraq.

Tatweer Academy has recently been appointed the Group’s exclusive Direct English partner across Iraq. With over twelve years’ experience in the market, Tatweer already has offices in Basra, Baghdad and Erbil delivering training programs in IT, administration and engineering. Partnering with Direct English has now given them the opportunity to add a world-class English language training program to their portfolio, whilst capitalising on the growing demand for a quality English language training program across Iraq.

Tatweer Academy plans to develop a network of branded Direct English training centers across Iraq in the years ahead, as well as offering in-company training. Their first milestone is the upcoming launch of two brand new training centers. One is a large, modern flagship Direct English training center located in central Basra, and the second is based in the city of Al Diwaniyah.

Renovation is underway but has been delayed by the COVID-19 lockdown. Though they hope to have their official launches as soon as they can, they have used the unprecedented situation to launch online tuition through the new Direct English Live learning platform. Direct English Live is fully integrated into the Direct English language system, and delivered by qualified tutors. The platform also offers comprehensive learning and practice resources, as well as ongoing progress tests.

Direct English is a nine level language system that focuses on developing confidence and proficiency in the English language. Designed for use by beginners through to experienced learners, Direct English is already a market-leader across the Middle East where hundreds of thousands of students have already achieved success with Direct English.

For more enrolment, career or franchise queries about Direct English Iraq please visit the Tatweer Academy website, or email For franchise opportunities worldwide please email 

#ukiniraq #educationisgreat #directenglishlive

Direct English training center re-opens in Vietnam

After a lengthy time closed due to the coronavirus pandemic, Linguaphone Group is delighted to confirm that Direct English Vietnam have today re-opened their doors in Saigon. 

To ensure the health and safety of the students and staff, a deep clean of the whole center took place over the weekend before they re-opened.

Direct English Vietnam is part of a growing network of partners across South East Asia, including within Thailand, Malaysia and Myanmar. As part of their expansion plans, Direct English Vietnam plans to open a second training center later this year.

While the global network of Direct English training centers have been unable to open, partners have been running virtual classes using the brand new Direct English Live online learning platform. This enables Direct English students to continue their learning through online group and private classes delivered by qualified tutors – delivered on a mixture of smartphone, tablet and laptop devices. 

As well as Direct English, the Linguaphone Group delivers their Pingu’s English enrichment and kindergarten programS for children  under license worldwide. During the pandemic,  our young Pingu’s English learners worldwide have been able to continue their learning too through group class online tuition run by partners. Daily Pingu’s English at Home activities have also been prepared by academic experts at Linguaphone Group’s headquarters. Pingu’s English Vietnam also plans to reopen their doors next week, in line with government guidelines.

Direct English Live rolls out to new international markets

Using industry-leading technology and a highly respected curriculum, the Direct English language system has already helped millions of students worldwide build their confidence; reach their goals, and master English in an increasingly competitive world.

Through Direct English Live, their proven English language system is now fully interactive, and available on any device.

Fully integrated into the acclaimed Direct English language system, Direct English Live is now being delivered in markets including Vietnam, Qatar, Saudi Arabia and Thailand. Through a mixture of group and one-to-one online classes and self-study, the platform also offers comprehensive learning and practice resources to help learners build a proficiency in the English language. A range of progress tests are also featured, allowing a robust measurement of the skills that have been achieved.

Bringing the classroom to life

Direct English Live is a fully mobile solution working on any device including smartphones, tablets and desktops.  Developed using XAPi standards, Direct English Live also offers a social community to promote skills development among learners, as well as a channel for sharing experiences.

Direct English Live is supported by a full learning management system with cross-browser and operating system integration. It is hosted globally with a powerful content delivery network to support delivery of video-rich activities, and supported by a technology partner that is a leader in education technology.

Direct English – world-renowned language system

Direct English is a global education brand from Linguaphone Group Ltd, a world-leading training company from the UK with over 115 years of experience in the international education market. They have already successfully delivered English language training to millions of customers worldwide using Direct English through a network of Master Franchise partners in markets as diverse as Japan, Thailand, Saudi Arabia, Qatar, Kazakhstan and Iraq.


  1. First published on
  2. For all enrolment and career enquiries about Direct English worldwide please visit or email
  3. For all other franchise queries regarding Direct English worldwide, please visit email

Statement from Linguaphone Group – 17 April 2020

For over 115 years, the Linguaphone Group has been there to help all of our customers worldwide learn a new language. Despite the challenges we all currently face, the Linguaphone Group and all our global Direct English and Pingu’s English partners continue to work tirelessly to deliver our world-leading English language programs to all of our students, whatever their age or proficiency.

I have genuinely been inspired by the dedication and innovation shown by our partners and their staff. I’d like to extend my sincere appreciation to all of them, as well as our headquarters staff for their ongoing hard work and commitment.

I would also like to applaud the resilience and adaptability of the most important audience of all – our students. I’d like to express a heartfelt thank you to all of our current students and parents for their loyalty and understanding during these exceptional times.

Direct English

For our adult students, our online platform – Direct English Live – is now bringing our world-renowned Direct English language training system to their homes, including while our training centers are closed. Available for use on smartphones, laptops and desktops, our partners are offering Direct English Live through both group and private online classes. Direct English Live is also providing a host of other online resources and practice tools, to help those wanting to start learning English, as well as help support others develop a complete proficiency in the English language.

Pingu’s English

For our younger audiences, we are running Pingu’s English online classes in many countries. We are also supporting parents with free daily activities through Pingu’s English at Home.  Here, parents will find lots of inspiration to help their child continue learning while our schools and kindergartens are closed. This includes worksheets, recipes, songs and games – all designed to keep their children entertained at this difficult time.

For sure there will be challenges ahead. But let’s work together as a global education community – stay positive, and most importantly stay safe.

Derek Price, Chief Executive Officer, Linguaphone Group


  1. First published on and
  2. For all enrolment and career enquiries about Direct English worldwide please email
  3. For all other franchise queries regarding Direct English worldwide, please visit or email













Direct English language training program launches in Kazakhstan

The UK-based Linguaphone Group today announced the launch of their adult English language training business, Direct English, in Kazakhstan.

 Direct English Kazakhstan has launched their first Direct English training center in Nur-Sultan. Their partner there is already eyeing up further expansion too, with a second Direct English training center due to open in the city in the coming months, and a third in Almaty. The launch and development of Direct English Kazakhstan is being overseen by Mr Yerbol Bolat, an entrepreneur who is already running a successful study abroad business in the country.


Commenting on the launch, Mr Yerbol Bolat, Direct English Master Licensee for Kazakhstan said: “In Kazakhstan, there is a genuine increase in demand for learning English. I am delighted to bring Direct English’s tailored program to the country, which I truly believe will achieve high results for individual students and corporate clients alike.  And our launches this year are just the start of our aspirations, in the years ahead we plan to bring Direct English to all major cities in Kazakhstan, with the ongoing support of the Linguaphone Group”.

Direct English – taking international markets by storm

Direct English is a global education brand from Linguaphone Group Ltd, a world-leading training company from the UK with over 115 years of experience in the international education market. The nine-level English language training system for adults has already delivered quality training to millions of students in many countries worldwide, across Asia, the Middle East and Europe. This includes a presence in markets including Saudi Arabia, Qatar, UAE, Kuwait, Japan, Vietnam, Thailand and Malaysia.

Using industry-leading content and a highly respected curriculum, Direct English helps students build their confidence, reach their goals, and master English proficiency in an increasingly competitive world. Now Direct English Kazakhstan will offer the nine-level English language training system and cater for both businesses and individuals of all English level abilities. The system will offer over 85 learning hours per level with flexible options available. Direct English also now includes a brand new online platform, Direct English Live! to support Direct English students worldwide with their studies.

Commenting on the launch, Ms Sarah McAllister, Global Head of Marketing for the Linguaphone Group said: “We are seeing unprecedented interest in Direct English in a diverse range of markets, reflecting the ongoing growth of the adult English language training market globally. Kazakhstan is the latest in a number of markets keen to join our Master Licensee team, which has recently seen Direct English launch in Thailand. We will also launch in Myanmar and Iraq shortly.  We are very excited about the launch of Direct English in Kazakhstan, and the ongoing expansion of Direct English this year”

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2. For all enrolment, franchise and career enquiries about Direct English Kazakhstan please visit them at their center at Ula Dala 5/2, Office-17, Nur-Sultan.Or call them at +7 7172 73 4999, +7 705 755 4999, +7 775 755 4999 or +7 775 005 4999. or email

3. For all other franchise queries regarding Direct English worldwide, please visit or email






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