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Linguaphone Group Announces Exclusive Direct English Partnership in Syria

London, UK — 26th of May 2026 — Linguaphone Group, a global leader in language education and communication training, is pleased to announce a new exclusive partnership for its internationally recognised Direct English programme in Syria.

Under this agreement, IMPLE Limited Partnership (Commandite Simple), trading as George and Naya Heswany and their partner / International For Trade, has been appointed as the exclusive Direct English partner for Syria.

This strategic collaboration represents a significant milestone for the Direct English brand, expanding its presence in the Middle East and reinforcing Linguaphone Group’s commitment to delivering high-quality English language solutions globally.

Expanding Access to Direct English in Syria

Direct English is Linguaphone Group’s award-winning English language learning system, known for its structured, practical approach to real-world communication. The programme supports learners at all levels and is widely used by individuals, educational institutions, and corporate clients in more than 30 countries.

Through this exclusive partnership, IMPLE Limited Partnership will lead the delivery and development of Direct English across Syria, providing learners and organisations with access to world-class English language training and supporting the growth of communication skills across the region.

Leadership Commentary

“We are delighted to appoint IMPLE Limited Partnership as our exclusive Direct English partner in Syria. Their strong local expertise, entrepreneurial approach, and commitment to education make them an ideal partner to drive the growth of Direct English in the country. We look forward to working together to expand access to high-quality English language learning and support individuals and businesses in achieving their communication goals.”
— Mike Smith, CEO, Linguaphone Group
“We are proud to partner with Linguaphone Group to introduce and expand Direct English across Syria. This exclusive partnership allows us to bring a globally respected English learning system to the local market, helping individuals and organisations build essential language skills for education, employment, and international engagement.”
— George Mounir Heswany, Representative of IMPLE Limited Partnership

Strengthening Global Growth

This new appointment reflects Linguaphone Group’s ongoing strategy to expand its Direct English international partner network and make effective, flexible language learning solutions more accessible worldwide, including in emerging and high-potential markets such as Syria.

About Linguaphone Group

Linguaphone Group is a leading global provider of language training and communication solutions, with over 120 years of experience. Through its diverse portfolio of brands, including Direct English, the Group supports millions of learners and organisations in achieving their language and communication goals.
For more information, visit: www.linguaphonegroup.com

About Direct English

Direct English is an internationally recognised English language learning system designed to build confidence and fluency through structured, practical communication. The programme is delivered through a global network of partners across multiple markets.
For more information, visit: www.directenglish.com

Media Contact

Junaid Hussain
Global Head of Marketing
Linguaphone Group
Email: junaid.hussain@linguaphonegroup.com
Phone: +44(0)7799723218

Direct English is Coming to Riyadh! Let’s Chat at the Saudi Franchise Expo 2025!

Hey Riyadh! Direct English is heading your way for the Saudi Franchise Expo 2025! We’re excited to connect with passionate people who want to make a difference through language education.

The Saudi Franchise Expo is the place to be if you’re an entrepreneur or business leader looking to grow in the Kingdom. It’s all about supporting local brands and boosting the non-oil business sector, which is a big part of Saudi Vision 2030.

Swing by Booth B40 and let’s talk!
  • See what makes Direct English different: We’ve got a unique approach to language learning, designed by the amazing Louis Alexander. Think engaging lessons, personalized support, and cool tech that makes learning fun and effective.
  • Franchise with us: Whether you’re dreaming of opening your own language center or adding our awesome programs to your existing business, we’ve got options for you.
  • Meet the team: Our friendly experts will be there to answer all your questions and help you explore the exciting world of franchising.
  • Connect with other awesome people: The Expo is a fantastic opportunity to network and learn from leaders in the education and franchise world.

Why Direct English?

  • We’ve got history: Over 124 years of experience in language education means we know what works!
  • Our method is proven: We build confidence and fluency through engaging lessons and interactive activities.
  • Something for everyone: Our curriculum caters to all levels, from beginners to those who are practically fluent.
  • Tech-savvy learning: We’ve got a fantastic online platform, Direct English Live, with live classes taught by native English speakers.
  • Support you can count on: We’ll be there with you every step of the way, providing training, marketing materials, and all the guidance you need.

Save the date!

🗓️ Date: January 27th, 2025 📍 Location: Riyadh International Convention & Exhibition Center 🏢 Booth: B40

We’re looking forward to meeting you and exploring how we can work together to bring top-notch English language education to Saudi Arabia.

See you in Riyadh!

 

#DirectEnglish #SaudiFranchiseExpo #FranchiseOpportunities #GCC #LanguageEducation #InvestInEducation #Vision2030

Direct English sees further ASEAN growth in Ho Chi Minh City

More students in Vietnam will now have the opportunity to develop their skills in the English language, with the expansion of the world-class Direct English language training franchise in Ho Chi Minh City.

Direct English Vietnam has launched their second language training center for adults in the Phu Nhuan district of the city. They offer the complete nine levels of the Direct English language training system to both businesses and individuals. They also offer students full access to their interactive online learning platform, Direct English Live, which supports Direct English students worldwide with their studies from the comfort of their home.

Direct English entered the Vietnamese market just over a year ago, and has already seen great demand for their English language training program. This second training center in Ho Chi Minh City is a large, three-storey modern center which caters for all levels of English proficiency. It features modern multimedia rooms and conversation classes, and a great social area for Direct English students to relax in.

Direct English – a growing education brand in ASEAN 

Direct English is a global English language training franchise – already delivering high quality training across Asia and the Middle East. This includes a presence in Japan, Thailand, Malaysia, Myanmar and across the Gulf. The expansion of Direct English in Vietnam is part of the Group’s wider expansion plans for the brand across the South-East Asian region which will see further Direct English training centers open in Thailand and Myanmar in the months ahead.

 

Direct English is owned by the UK-based Linguaphone Group which has over 115 years of experience in the language training market. Their classroom-based and online language training program already helps thousands of adults worldwide successfully learn English every year, through a network of exclusive country partners.

Ends

1. First published on www.directenglish.com

2. For all franchise queries in Vietnam, please e-mail contact@directenglish.edu.vn or visit www.directenglish.edu.vn

3. Direct English Vietnam’s first center is located at 596A Nguyen Dinh Chieu, Ward 3, District 3, Ho Chi Minh City, Vietnam. Direct English Vietnam’s second center is located at 178B-178C Nguyen Van Troi, Ward 8, Phu Nhuan District, Ho Chi Minh City, Vietnam

4. For all other franchise queries regarding Pingu’s English worldwide, please visit www.directenglish.com or email opportunities@directenglish.com

Direct English language training program arrives in Iraq

COVID-19 may mean most of our Direct English training centers are currently closed, but that’s not stopping one of the Linguaphone Group’s newest Direct English partners forging ahead with their plans to launch the brand’s international English language training program in Iraq.

Tatweer Academy has recently been appointed the Group’s exclusive Direct English partner across Iraq. With over twelve years’ experience in the market, Tatweer already has offices in Basra, Baghdad and Erbil delivering training programs in IT, administration and engineering. Partnering with Direct English has now given them the opportunity to add a world-class English language training program to their portfolio, whilst capitalising on the growing demand for a quality English language training program across Iraq.

Tatweer Academy plans to develop a network of branded Direct English training centers across Iraq in the years ahead, as well as offering in-company training. Their first milestone is the upcoming launch of two brand new training centers. One is a large, modern flagship Direct English training center located in central Basra, and the second is based in the city of Al Diwaniyah.

Renovation is underway but has been delayed by the COVID-19 lockdown. Though they hope to have their official launches as soon as they can, they have used the unprecedented situation to launch online tuition through the new Direct English Live learning platform. Direct English Live is fully integrated into the Direct English language system, and delivered by qualified tutors. The platform also offers comprehensive learning and practice resources, as well as ongoing progress tests.

Direct English is a nine level language system that focuses on developing confidence and proficiency in the English language. Designed for use by beginners through to experienced learners, Direct English is already a market-leader across the Middle East where hundreds of thousands of students have already achieved success with Direct English.

For more enrolment, career or franchise queries about Direct English Iraq please visit the Tatweer Academy website, or email info@tatweeracademy.com. For franchise opportunities worldwide please email opportunities@directenglish.com 

#ukiniraq #educationisgreat #directenglishlive

Direct English training center re-opens in Vietnam

After a lengthy time closed due to the coronavirus pandemic, Linguaphone Group is delighted to confirm that Direct English Vietnam have today re-opened their doors in Saigon. 

To ensure the health and safety of the students and staff, a deep clean of the whole center took place over the weekend before they re-opened.

Direct English Vietnam is part of a growing network of partners across South East Asia, including within Thailand, Malaysia and Myanmar. As part of their expansion plans, Direct English Vietnam plans to open a second training center later this year.

While the global network of Direct English training centers have been unable to open, partners have been running virtual classes using the brand new Direct English Live online learning platform. This enables Direct English students to continue their learning through online group and private classes delivered by qualified tutors – delivered on a mixture of smartphone, tablet and laptop devices. 

As well as Direct English, the Linguaphone Group delivers their Pingu’s English enrichment and kindergarten programS for children  under license worldwide. During the pandemic,  our young Pingu’s English learners worldwide have been able to continue their learning too through group class online tuition run by partners. Daily Pingu’s English at Home activities have also been prepared by academic experts at Linguaphone Group’s headquarters. Pingu’s English Vietnam also plans to reopen their doors next week, in line with government guidelines.

Direct English Live rolls out to new international markets

Using industry-leading technology and a highly respected curriculum, the Direct English language system has already helped millions of students worldwide build their confidence; reach their goals, and master English in an increasingly competitive world.

Through Direct English Live, their proven English language system is now fully interactive, and available on any device.

Fully integrated into the acclaimed Direct English language system, Direct English Live is now being delivered in markets including Vietnam, Qatar, Saudi Arabia and Thailand. Through a mixture of group and one-to-one online classes and self-study, the platform also offers comprehensive learning and practice resources to help learners build a proficiency in the English language. A range of progress tests are also featured, allowing a robust measurement of the skills that have been achieved.

Bringing the classroom to life

Direct English Live is a fully mobile solution working on any device including smartphones, tablets and desktops.  Developed using XAPi standards, Direct English Live also offers a social community to promote skills development among learners, as well as a channel for sharing experiences.

Direct English Live is supported by a full learning management system with cross-browser and operating system integration. It is hosted globally with a powerful content delivery network to support delivery of video-rich activities, and supported by a technology partner that is a leader in education technology.

Direct English – world-renowned language system

Direct English is a global education brand from Linguaphone Group Ltd, a world-leading training company from the UK with over 115 years of experience in the international education market. They have already successfully delivered English language training to millions of customers worldwide using Direct English through a network of Master Franchise partners in markets as diverse as Japan, Thailand, Saudi Arabia, Qatar, Kazakhstan and Iraq.

Ends

  1. First published on www.directenglish.com
  2. For all enrolment and career enquiries about Direct English worldwide please visit www.directenglish.com or email info@directenglish.com
  3. For all other franchise queries regarding Direct English worldwide, please visit email opportunities@directenglish.com
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